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Manufacturing Campaign Videos Earn 6 Awards

Feb 27, 2024

Twelve videos produced as part of Northeast Indiana Works’ Manufacturing Begins with Me career awareness campaign won six Addy Awards at a recent ceremony hosted by the American Advertising Federation of Fort Wayne.

The 30-second videos won the six awards in the film, video and sound category. The videos took gold for internet commercial, branded content and entertainment, and animation, special effects or motion graphics. They took silver for internet commercial, public online film and public service campaign.

The videos were created by Fort Wayne Marketing and made possible through a grant from the Don Wood Foundation.

The videos feature young actors posing as students who move through their young lives from interests to education/training to careers. Each video mentions one of the 11 counties in Economic Growth Region 3, as well as a company where the student might ultimately work.

The videos, targeting mostly middle-schoolers, have achieved remarkable social media saturation on several platforms, garnering more than 2.5 million impressions. They are part of a larger campaign that includes other social media content, as well as Manufacturing Experience day camps for young students.

Manufacturing is the largest-employing industry sector in northeast Indiana.

“Our hope is that this campaign, as well as the awareness efforts of others, will help provide sufficient talent for a sector that is critical to the regional economy,” said Rick Farrant, director of communications for Northeast Indiana Works. “The videos are just one creative way to attract the attention of young people and, at the very least, encourage thinking about how they can parlay their interests into careers.”